Leader in Direct Communication

Direct Active Communication

Direct active communication is a concept launched by Cezar Caluschi in 2000 and it is based on a matrix communication model. Among the principles of direct active communication there are communication customization, systematization and the long-term programming of customized communication. The matrix-based active communication system is a registered trade mark.

The basic principles and the practical applications in contemporary marketing are considered in the book "Comunicarea directa, o noua frontiera" (Direct Communication, a New Frontier), published by Cezar Caluschi in 2006 at Polirom Publishing House.

Cezar Caluschi has also published "Relatii Publice Moderne" (Modern Public Relations) and is a co-author in the volumes "Inteligenta Marketing" (Marketing Intelligence) and "Inteligenta Marketing Plus".

OSC in figures

• 8 years of experience
• 12 consultants
• 2 offices, in Bucharest and Iasi
• 1,500 managers trained every year in training and coaching programmes for direct communication
• Clients from 17 industries
• Clients from 5 countries: Romania, Bulgaria, the United States, Germany, Switzerland.
• 20 communication programmes every year.
• We directly communicate with over 15000 managers
• 5 national communication programmes currently in progress that started over 1 year ago
• 3 awards or honours received for professional activity
• 2 professional organisations that OSC is part of: RAAA and IAA.
• 12 National Conferences organised every year.